Maybe Your Keywords Do Not Mean What You Think They Mean
Mass media can drive search traffic on the internet like nothing else. And if you’re a performance based search advertiser, you’ve gotta be on the lookout for 800 pound gorillas impinging on your keyword space. Take, for example, this poor fellow, who is just trying to sell jars of gourmet French foods in the UK, and cannot figure out why he gets such huge volumes of search traffic for the keyword ratatouille. Someone had to break it to him that this was not click fraud, but simply the fact that the biggest animated film of the past three years had the same title as his delicious eggplant ragout. So sad.