Brand Names and Linguistics
I gave a lecture to Kyle Rawlins‘ “Language and Advertising Class” at Johns Hopkins today, about brand names from the perspectives of the advertiser, consumer, and linguist. PDF of slides is below.
I gave a lecture to Kyle Rawlins‘ “Language and Advertising Class” at Johns Hopkins today, about brand names from the perspectives of the advertiser, consumer, and linguist. PDF of slides is below.